Kia is Gearing Up for Basketball Season with a New Multi-Year Partnership with NBA

By Product Expert | Posted in Kia News on Thursday, October 19th, 2017 at 6:17 pm
Basketball going through a hoop in an arena

2017 NBA Partnership with Kia

Basketball season has kicked off and we couldn’t be more excited – not only because we get a chance to watch our favorite teams play, but also because our favorite auto brand just announced a new multi-year partnership with the NBA, the WNBA, and the NBA G League.

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What are the Benefits of the NBA-Kia Partnership?

“The partnership between the NBA and Kia has been pivotal in increasing brand and consumer awareness and an uptick in consideration of the Kia brand, and we are excited to extend our partnership and continue connecting with the league and its passionate fans.”
-Saad Chehab, Vice President of Marketing Communications, Kia Motors America

Saad couldn’t have said it better. The NBA-Kia partnership will allow the automotive brand to enjoy top spots in advertising (television, social media, in the arena, etc.) while the NBA and its branches will have the ability to continue awards programs and special events.

As part of the cooperation, Kia will be partnering with 11 NBA teams, which include the Philadelphia 76ers, Cleveland Cavaliers, Chicago Bulls, Phoenix Suns, Miami Heat, Orlando Magic, New York Knicks, Charlotte Hornets, LA Clippers, Golden State Warriors, and Atlantic Hawks.


To stay connected with NBA fans, Kia is encouraging the use of the tagline #KiaWhoYaGot on social media platforms to predict each basketball game’s winner throughout the season.

What Makes a Kia Vehicle Perfect for an NBA Player or Fan?

NBA players (including LeBron James) love Kia vehicles because they are extremely stylish while providing plenty of comfort. Models like the Kia Soul, Kia Sportage, and Kia Sorento offer spacious cabins that can easily accommodate professional basketball players’ tall statures.

Additionally, Kia vehicles are perfect for NBA fans because they are affordable and offer awesome fuel economy numbers – so traveling great distances to attend games will be easy on the budget!

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If you are ready to start driving in a new Kia, come shop with us here at Lehighton Kia today!

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