The History of Kia Hamster Commercials
Not just one, but two years in a row the Kia Hamster ads took home top honors in the Neilsen Automotive Ad of the year award. In 2009 Kia launched the “A New Way to Roll” campaign that featured hamsters on wheels running endlessly for “fun” and then hamsters in a Kia that were free to roam and loving life. It was a breakout ad and really drove home the idea that Kia had a whole experience to offer. In 2010 Kia took top honors again with the “You can get with this” ad. This time the spot featured hip-hop hamsters that encouraged the cool high-quality over junk. It was hard not to sing and dance with them. They had a lot of charisma and you have to admit, they were making a lot of sense. We hope you’ll come by and see us at Lehighton Kia. We’d love to hear about your favorite ad or take you out for a spin.